A new Indian embroiderys outlet has opened in New York City, with the first two-and-a-half months of the year seeing sales of over $30 million, according to online data analytics firm, IDC.
While the total number of orders for the new store, which opened this week, was $3.6 million, the company is likely only the tip of the iceberg.
The new store has been selling $3,000, $5,000 and $10,000 handmade and jewelry embroideried pieces.
The shop also sells handmade and necklace accessories such as brooches, bracelets and earrings.
The outlet is owned by the family of the late, late Indian fashion designer Darshan Singh, whose wife Gautam Singh has sold her share of the business to her son, Rakesh, and his business, Zinc Jewelry.
Rakesh Singh, who started Zinc in 2003, has sold out of the brand, according the Indian news agency, NDTV.
The outlet also sells clothing, jewelry and home goods from other brands.
The store is part of the Zinc group, which also sells handbags and designer sunglasses.
It has a total of 50 employees.
Zinc is one of several Indian brands to open in recent years, with such companies as Silex and Glamour India.